AI product photography and packshots
AI product photography means that product images are not reshot but generated or improved from existing photos. Typical tasks are cut-outs on a white background, consistent shadows, new colour variants and campaign visuals that show the product in a suitable setting. AWEO does this for individual campaigns and, with its own software, for entire product ranges.
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What we deliver
Campaign and lifestyle visuals
The product in a scene that suits the brand: for social ads, newsletters and landing pages.
From practice
For a Swiss retail company, we standardised the entire image collection of an online shop. The custom-built software automatically recognised which images already fitted, which only needed adjusting and which needed AI editing. That way AI was only used where it was really needed.
Process
- 1
Define requirements
Format, background, shadow, maximum file size and file names. These specifications then apply to every image.
- 2
Review the collection
Every image is automatically analysed and classified: fine as it is, resize only or AI editing. You see the estimated costs in advance.
- 3
Process
The images are edited and saved with identical file names, so that importing them into your shop or PIM works without renaming.
- 4
Checks and difficult cases
The originals are placed next to the results for checking. We rework difficult images individually.
Limits of AI product images
AI must not misrepresent a product. For colour variants, we take label, shape and background pixel for pixel from the original photo; the AI only changes the colour. For packshots, every original sits next to the result for checking.
For detail shots of materials, jewellery or watches, a real photo is often still the best basis. AI then adds background, light and setting.
Frequently asked questions about AI product photography
Do I need new product photos?
Usually not. Existing photos are often sufficient, even if backgrounds and sizes are inconsistent. The better the source image, the less AI editing is needed.
What does AI editing of product images cost?
That depends on the number of images and how difficult they are. Because only images that really need it are edited with AI, running costs stay low. Most of the effort goes into setup, quality checks and rework. You receive an offer before we start.
Does it work with my shop system?
The images are delivered with their original file names and in your folder structure. That makes them easy to import into common shop systems and PIM solutions.