AI video production: brand videos and ad clips made with AI
In an AI video production, scenes are not filmed in front of a camera but created with generative image and video models. That saves shooting days, locations and props. To make the result feel like a film rather than a collection of random clips, AWEO plans every video like a classic production: with a concept, a storyboard, fixed characters and an edit that tells a story.
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What AI videos are good for
- Brand videos and campaign films for websites, presentations and events
- Short ad clips and social videos for Instagram, LinkedIn, TikTok and YouTube
- Awareness and information campaigns, for example for public administrations and associations
- Product and restaurant visuals that run as loops on social media
- Visualisations of renovations and building projects before they exist
- Animations from existing 3D models of products, machines or buildings
How AWEO creates an AI video
- 1
Concept in one sentence
We write down what the video should achieve and who it is for. From a campaign for a cantonal administration: “A person finds their way from inner heaviness to noticeable lightness through a simple walk.”
- 2
Storyboard
Each scene gets a duration, shot size, camera, light and mood. That way it is clear before the first generation what will be seen in the end.
- 3
Continuity bible
Main character, clothing, props, locations and the course of the light are defined in writing and repeated in every prompt. That way the person looks the same in the last scene as in the first.
- 4
Start and end frames per scene
First we create stills for the beginning and end of each scene. Only when they are right do we generate the movement. That saves costly video runs.
- 5
Exclusion list
Anything that must not appear is explicitly excluded: visible logos, text overlays, exaggerated facial expressions, glossy ad aesthetics.
- 6
Editing and formats
The scenes are edited, complemented with music or sound design if needed and exported in the required formats, such as 16:9 for websites and YouTube or 9:16 for Reels and Stories.
AI video or classic shoot?
| Criterion | AI video | Classic shoot |
|---|---|---|
| Shooting days, crew, location | not needed | needed |
| Changes after approval | individual scenes can be regenerated | often requires a reshoot |
| Real people, testimonials, product details | only to a limited extent | ideal |
| Scenes that do not exist yet (new build, renovation, concept) | ideal | hardly possible |
| Variants for different target groups | little effort | time-consuming |
A mix often makes sense: real footage for people and products, AI for scenes that cannot be filmed or only at great cost.
What matters in AI videos
The biggest weakness of many AI videos is a lack of consistency: faces, clothing and light change from scene to scene. That is why we work with a written continuity bible and, where possible, with the same character reference across all scenes.
The second weakness is the typical AI look: too smooth, too dramatic, too perfect. We therefore specify camera, lens look and lighting mood precisely and exclude exaggerated effects. The goal is an image that feels credible.
Before production we clarify with you whether real people, brands or places may be recognisable and whether the video should be labelled as AI-generated.
Frequently asked questions about AI video production
What does an AI video cost?
That depends on length, number of scenes and formats. After a short conversation you receive an offer with a clearly defined scope.
How long does an AI video production take?
First drafts are often ready after a few days. The total duration depends mainly on the number of feedback rounds.
Can real employees or products appear?
Yes, with limitations. Products can be integrated based on photos. Real people need to give their consent; a combination of real footage and AI scenes is often the better solution.